'FLAM SNEAKER ON FEET'

'All Pics 100% Real Shots'

Over the last few years, professional skateboarder John Rattray has dedicated his time to building “Why So Sad?,” a fundraising effort that aims to raise awareness and maintain the dialogue around mental health. And thanks to the Swoosh, Rattray is able to bring his mission to a greater stage, spreading word of mouth by way of a collaborative Nike SB Dunk Low. Following its reveal halfway through June, the Why So Sad? x Nike SB Dunk Low has surfaced in detail courtesy of official images. As seen on Rattray’s online collection of writings — i.e. The Predatory Bird — the fundraising mission has produced quite a few pieces of merchandise, whose graphics often depict a bird performing various activities. Here, it’s seen riding a cycle across the heel and on a skateboard along the right sockliner, the latter of which sits opposite to standard co-branding. Elsewhere, question marks are repeated multiple times, emblazoned onto both the heel tab as well as the aglets; “WHY SO SAD?” in bold lettering accompanies, printed on the backside of the tongue.